AI, Alexa’s Cough, And Gender Stereotyping
‘Alexa loses her voice’ has become YouTube’s most-viewed ad of 2018, with over 50 million views. It’s fun, sassy and clearly effective – what’s not to like? Pithy, lol responses from Gordon Ramsay,...
View ArticleHow To Keep Control Of Your Facebook Ads Budget
Have you ever spent more than you had planned on Facebook ads? These tools will help you keep your spending in check.
View ArticleDurex Tackles A Taboo With ‘Ladies, Let’s Lube’
“It’s not just about condoms,” Durex, the best-selling condom manufacturer says, proving its point yet again with a new campaign around vaginal dryness and female sexual discomfort.
View ArticleWater By Waste Not By Litre
Brazilian healthy juice and food company Greenpeople has launched a limited edition of bottled water that shows the amount of water we waste on a daily basis, rather than a measurement like 330ml or...
View ArticleFreedom Of Movement: Missoni And Adidas Join Forces In This Joyous New Campaign
Fashionistas and runners aren’t the only ones whose heads are being turned by this ad for a limited edition of collaboration sportswear.
View ArticleQuora Ads vs Reddit Ads; Do They Really Work? (A $2,500 Experiment)
Bannersnack ran a $2,500 experiment to find out whether Quora ads or Reddit ads are better at driving conversions. Here are the results.
View ArticleHow to Sell Online Courses On Instagram (in 2020)
If you are creating online courses, Instagram is actually the ideal medium to sell them. Here are the ways in which Instagram can help you.
View ArticleThe Sales-Generating Multichannel Ad Strategy You Need This Holiday Season
With the holiday season approaching, the time has come to put together the perfect multichannel ad strategy. This post will show you how.
View ArticleFinding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that we need to take note of in 2021.
View Article6 Tips To Prepare For Your First Twitter Campaign
Twitter is a powerful tool for advertisers. In the past months it has released a series of updates that offer highly tailored solutions that can satisfy the needs of every business. Twitter has also...
View Article5 Awesome Facebook Timeline Contest Ideas
Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications...
View ArticleThe 6 Ws of Social Content
In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That’s a lot of content. With the average Facebook user liking 40 pages each, they’re...
View ArticleWhen Losing 30K Fans Could be a Good Strategy
Yes, you read it right, sometimes losing 30,ooo fans can be a great strategy! This is what Burger King Norway thinks anyway. They decided to get rid of their “fans” who would easily betray them for a...
View ArticleStumbleUpon – The One True Simple Way to Organize Your Online Reading
Ever heard of StumbleUpon? It’s been around for quite some time (you can Google it if you are truly an information freak) and, according to my humble opinion, StumbleUpon’s value is underestimated by...
View ArticleSociallymap Is The New Qualitative Automation Tool
Time management is challenging many Community Managers, especially when they are working for several clients on various social media. Many tools have been created to support the presence on social...
View ArticleThe 10 (Animated GIFs) Steps To Publishing on Social Media
There is a lot of how-to guides to help you craft and publish great content on social media. They are all very educative and insightful but they lack of fun don’t they? Well get ready to learn with fun...
View ArticleThe Complete Guide To Social Media Etiquette
Social media is truly the golden media-marketing tool of the age. It has done to the advertising and marketing industries what television advertising did to the radio ad. The over 10 billion connected...
View ArticleWhy You Should Have A Portfolio If You Work In Social Media
Having a portfolio has become the norm in the creative industry, however, it’s not just designers and photographers who can benefit from having one.
View ArticlePortrait of A Mobile Consumer
Just a few years ago, we all thought that the second screen was the mobile screen. As technology – and devices evolve – more and more users turn to mobile and make their former second screen, the...
View ArticleIt’s Time You Start Advertising on Google+
Google has everything now. Besides basically being the Internet as the world’s largest search engine, Google offers email services, instant messaging, video messaging, tablets, computers, phones,...
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